Keskisuomalainen, the local newspaper, has recently reported on Finse’s move into a new growth phase. The article highlights our growth strategy, in which we are actively seeking new customers in Central Europe, particularly in Germany, Austria, and Switzerland, where demand for reliable European suppliers is increasing.
This growth is driven by major changes on the market and these developments directly support our strategy.:
- domestic demand alone is no longer sufficient to meet our growth targets,
- international customers are relocating their sourcing back to Europe to improve delivery reliability and manage risks.
New production facilities and machinery
The article also covers our significant investments in production. We are building new production facilities and have already introduced advanced automation, including fully automated laser cutting and welding solutions. These enable us to significantly improve production precision and efficiency. In practice this means speeding up deliveries and ensuring consistent quality for our customers.
The article further highlights our position as a partner for demanding OEM customers. We compete especially through quality and operational reliability, which are increasingly critical as supply chain dependability has become a key competitive factor.
The message is that many companies now want to source their products from Europe.
Growth targets are driving focus on Central Europe
Our goal is to increase the share of international business from the current ~10% to as much as 40%, and to grow revenue beyond €10 million in the coming years. Growth will be built in a controlled manner, while simultaneously strengthening capacity and expertise.
In addition to the DACH region, there is market potential in the Nordics and the Netherlands, but Finse does not intend to take on too much at once.
“If we capture even less than one percent of the German market, our current capacity could already be fully utilized,” Hyppönen illustrates the scale.
Finse’s direction reflects a broader industrial shift: OEM-companies are looking for partners who offer more than just manufacturing: they need partners who can operate as an integrated part of the customer’s overall system, reliably, efficiently, and predictably.